Olmeca Altos Tequilla
Challenging the Tequila Status Quo The tequila category is saturated with the same tired memes. We knew our hipster target could see right through an overused marketing playbook. So we conceived two global campaign options that challenged the way our audience looked at tequila. The first option took a swipe at party culture while focusing attention on the passion put into the product. The second option challenged our audience to expect more than the usual low-brow party cliches. Olmeca Altos chose the first campaign and engaged us to create their global toolkit for all on-premise, off-premise, digital and outdoor communications.
Two bottles of agave nectar side by side on a wooden surface with a blurred outdoor background, one clear and the other amber, with bold white text overlay reading 'We believe in farm to table, too.'
A large Tahona stone used in tequila production with a metal tahona paddle attached, surrounded by orange agave fibers, with a bottle of Altos tequila in the foreground. Text overlay reads, 'This is how we roll. We find a two-ton Tahona stone doesn't cramp our style. Just the opposite, actually.' The last line says, 'This is our tequila'.
A man in plaid shirt and straw hat working in a pineapple field, with overlay text about playing the field and a bottle of Alto's tequila.
Olmeca Altos
Alternate campaign idea
Person standing in a desert landscape with mountains in the distance, with the text 'ELEVATE YOUR SPIRIT' overlaid.
A person looking at a landscape with a large bottle of Altos tequila floating above, surrounded by pink and orange hues, with birds flying and the text 'Elevate Your Spirit'.
A large digital display called 'The Spirit Wall: Interactive Installation' showing graphics of a bottle, a butterfly, a person with outstretched arms, a person with wings, and a group of people standing and interacting.
Large outdoor advertisement with colorful graphics on a wall. The left side features artwork of two stylized birds and stars, with the text "BATTLE FOR MAYAHUEL" and a subtitle about an Aztec legend of Agave. The right side displays an image of a bottle, accompanied by the text "ELEVATE YOUR SPIRIT" and colorful geometric background. Two women walk past the advertisement.
Collage of six photos depicting different outdoor parties and events, including garden parties, rooftop gatherings, animal costumes, urban art events, sunset surf parties, and desert bonfire music festivals.
A bottle of Altos tequila inside a glowing circular display with the phrase "Elevate Your Spirit" underneath.