
Long Live Long Island
Reconnecting care with caring.
Catholic Health came to us post-rebrand, but still searching for a voice that truly lived up to their mission. We created Long Live Long Island — a rallying cry that tied their faith-driven compassion to the place they serve. Aspirational yet deeply local, the campaign reminded people that this health system wasn’t just in Long Island — it was for Long Island.
While other networks saw patients as numbers, Catholic Health saw human beings. Our job was to translate that difference into a message with soul. By aligning the new brand with a clear emotional promise, we helped them reconnect care with caring — and made sure their heart was beating in every line.
The TV Spot
We kicked off with a TV spot that put the heart back in healthcare — then echoed that message across print, outdoor, and social, turning “Long Live Long Island” into more than a line. It became a local mantra.