Your Fans Are With You

When support is the strongest medicine.

After surviving cancer, people living with GVHD face a whole new battle — one that demands strength, resilience, and support. To remind them they’re not alone, we partnered with soccer legend Mia Hamm — someone who knows what it means to have fans, and what it means to be one.

Inspired by iconic sports campaigns, we created an emotional homage to the power of support, showing GVHD patients they still have people cheering them on through every step, setback, and victory.

Spotlight, Reversed

The crowd’s roaring. The stage is set. You think it’s Mia’s moment. But this time, she’s not the one walking out. She’s in the stands — cheering for the real stars: two GVHD patients who’ve are fighting the hardest fight.