Tudorza
Extroverting an introverted brand.
The COPD treatment landscape is crowded with over 40+ products making it easy for brands to fade into the woodwork. To make matters worse, Tudorza had been around for a while but was afraid to do anything daring enough to really stand out.
But Tudorza is special. Many once-a-day COPD inhalers control symptoms during the day but efficacy tends to wane at night leaving patients unable to get quality rest. Novel twice-a-day Tudorza keeps up relief through the night so mornings are better.
Crafting a Relatable Hero
Our solution was simple: Better nights, and mornings, belong to Tudorza. We cast the device as hero and handcrafted miniature scenes of evening and morning activities to simply and quickly communicate the key brand benefit.
